by Todd Gibson

Co-Founder and Co-Editor - WIIE

As the date nears for CTIA 2010 in Las Vegas next week, announcements, leaks and press releases are starting to emerge on the Internet which depicts strong competition in the mobile broadband market.  In this article, I want to take a look at several key areas that I feel are vitally important to the consumer including trends that will significantly improve the consumer’s mobile experience.  Google, Microsoft and Sony are developing products and platforms that will challenge Apple’s lock and loyalty with iPhone customers.  Cloud computing is emerging as a lucrative market with mobile devices & computing.  The saga and consumer confusion between 3G and 4G data services will continue throughout 2010.

by Todd Gibson

Co-Founder and Co-Editor - WIIE

The iPhone and the Android based OS enabled phones have notably revolutionized the telecommunications landscape.  The proliferation of 3G services and bandwidth throughputs are increasingly raising awareness of the smart phone's capabilities and highlighting carrier's weaknesses.  All of this reminds me of the Mercedes Benz commercial for their new E class AMG where there was a beast under the hood and fighting to get out.  In a sense, this is essentially the scenario that all of the carriers are in with these new classes of smart phones.

by Alex Rudnicki

Contributing Editor - WIIE

In the current world situation, the business development function is becoming critical in general, but with an unprecedented importance for small companies and start-ups.

If until two years ago, companies having an interesting product could open the doors of their prospective customers alone or with a local agent, today, when we are in the middle of a very different economic situation, closing a deal with a new customer becomes almost “mission impossible”.

Starting in 2000, all the Communication Service Providers (CSPs) have been racing to launch as many new applications and solution as they were able. Their purpose was to increase ARPU from their subscriber base, while the associated costs were a secondary consideration. CSPs were looking for “best of breed” technology, thus looking for small companies, even without any installation in place. During such a period, companies could sell directly to the CSPs without any intermediary/partner. They were, even, encouraged by the CSPs to work alone, without partners, being OEMs and/or System Integrators (SI). The CSPs purpose has been to reduce expenses (it is easier to reduce the purchasing price from a small company than from a major OEM or SI).

The change in the economic sentiment has created a major change within the Modus Operandi of the CSPs. The main business objective has changed from revenue’s increase to cost reductions.

Several ways are possible for the CSPs. The main ones include: (i) outsourcing operations to 3rd parties; and (ii) consolidation of suppliers. Both ways have been adopted by the major carriers – outsourcing, mainly for legacy services; and consolidation of suppliers whenever possible.

by Heidi Dickert

Contributing Editor - WIIE

Mobile phones are pervasive. There are over 262 million wireless subscribers in the US accounting for more than 84% of the US population. But even more significantly, people rely on their phones for vast and diverse uses, far beyond simple phone calls. In fact, over half of all US subscribers use mobile data – text messages, photos, videos, internet surfing, looking for directions, downloading and playing games, getting music, checking email and more.

Research from the Nielsen Company shows a steady rise in mobile Internet usage, with more than 100 million unique mobile subscribers and $1.8b in revenues for the second quarter of 2008. The 102 million mobile Internet subscribers represent 39% of all wireless subscriptions, and a 32% increase in year over year growth since Q2 2007.

MMetrics reports Americans spend more than 4.5 hours per month browsing on smart phones; nearly double the rate of the British. Among smart phone users in the United States, mobile browsing has increased 89 percent year over year, and page views have increased 127 percent. Consumption is quickly evolving from brief transactions, such as checking the weather or flight status, to time-intensive interaction with mobile Web sites—even without an iPhone.

Bottom-line, the Mobile platform may outpace and replace the usage of traditional computers for services currently provided on the web, including market research.