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Planning an Effective European Market-Entry Strategy |
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by Gary Reeman  Contributing Editor - WIIE North American wireless solutions vendors entering the European market face a number of challenges in implementing an effective human resource plan in Europe. Successful entrants to the European market have: 1. Communicated a motivating, yet realistic, regional strategy and plan 2. Articulated the company's differentiators to help win the war for talent 3. Hired individuals who excel in a remote or virtual working environment 4. Adopted localized remuneration policies 5. Implemented an effective onboarding process Taking each of these points in turn: |
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