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Planning an Effective European Market-Entry Strategy |
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by Gary Reeman  Contributing Editor - WIIE North American wireless solutions vendors entering the European market face a number of challenges in implementing an effective human resource plan in Europe. Successful entrants to the European market have: 1. Communicated a motivating, yet realistic, regional strategy and plan 2. Articulated the company's differentiators to help win the war for talent 3. Hired individuals who excel in a remote or virtual working environment 4. Adopted localized remuneration policies 5. Implemented an effective onboarding process Taking each of these points in turn: |
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DAS & Wi-Fi Interoperability |
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by Todd Gibson  Co-Founder and Co-Editor - WIIE First, what is a DAS? A DAS is a distributed antenna system that allows for a variety of RF signals to be combined & rebroadcasted out a single antenna system. It is not uncommon to find DAS implementations in large enterprises, universities, airports, high-rise buildings, and other large venues. The advantage of a DAS for the venue owner is increased revenue by allowing multiple carriers/service providers to share the same antenna to service the carrier's own customer base plus the DAS's ability to support private radio systems and public-safety radios. This creates a win-win for the venue owner and the customers/subscribers while the carrier has to typically share its revenue with the venue owner. In addition to allowing for multiple carriers into the venue owner's facility, it significantly reduces the amount of infrastructure cabling that would be required to support multiple carriers. |
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